In 2011 Tjeerd Veenhoven initiated the start of HuisVeendam. A material innovation based on the specific qualities of potato starch adhesives. An experimental process of 6 months resulted into the first biological veneers made from organic wastes. HuisVeendam is a leading example on how design can initiate innovation and kickstart new business models.
HuisVeendam is an unique initiative that promotes and visualises properties of potato starch.
Once it was the driving force behind this regional development of the North. The rural riches of the North of Holland evaporated with the arrival of oil. A long tradition of natural fiber and potato starch technology disappeared.
A series of products designed by Studio Tjeerd Veenhoven shows its great potential. From studio prototypes in which we applied this this laminate in car interiors to table tops made from all sort of materials. During the Dutch Design Week in EIndhoven we showed a library of 120 different organic waste streams turned to bio-laminates. For more information please visit www.huisveendam.nl or email to email@example.com.
Due to the upcoming BioBased Economy in the North, the remarkable properties of starch are rediscovered and modified to offer sustainable solutions. HuisVeendam has given direction in this innovation by a few very concrete products. In combination with a dozen of organic residual, potato starch is used as the base for a new flooring, wall and object material.
Please contact Baars&Bloemhoff for samples,
firstname.lastname@example.org / 040-298 43 00
For custom designs and specials please contact:
Tjeerd Veenhoven – Founder/Senior designer – email@example.com
Erik Slor – Founder/Creative technology – firstname.lastname@example.org
Koos Slor – Founder/Business director – email@example.com